Virtues: watch our new cinema short

Relentless heads to the silver screen to launch an inspiring new collection of films

It’s no secret that we want to tell the world about the people who inspire us and who help to build the identity that is at the core of everything Relentless stands for. Across summer 2011, we’ll be giving you insights into the minds of some truly ground-breaking athletes, performers and artists – kicking off with our stunning new Virtues cinema short.

Pure energy and commitment

"Cutting-edge post-production takes the resplendent cinematography and direction of Virtues to an even higher level of spectacle"

This visually captivating piece is set to a powerful, rousing soundtrack from UK bass heroes Chase & Status, and combines the talents of four masters of action sports, dance, martial arts and music to potent effect.

Two athletes at the top of their game feature alongside two Relentless artists in Virtues. First is Brazilian-born mixed martial arts champion Roger Gracie, a formidable powerhouse of a fighter who is a true master of his discipline. He holds the incredible multiple accolade of being a 14-time Brazilian Jiu-Jitsu champion. His raw power is juxtaposed with the grace and beauty of street-dancer Zoe Green’s immaculate, high-energy movement, with both artists united by the ultimate control they possess over every sinew of their bodies.

Representing Relentless’ burgeoning roster of action-sports champions is BMX hero Mark Webb, a young but hugely accomplished figure whose dizzying, rapid and precise in-air motions are something truly incredible to behold. The music side of Relentless is boldly represented in Virtues by Gallows’ intensely driven guitarist Steph Carter, thrashing his way through the piece in inimitable style.

Cutting-edge post-production takes the resplendent cinematography and direction of Virtues to an even higher level of spectacle, adding a magical sheen to the raw footage of these masters at work.

Win a trip to Las Vegas to see Roger Gracie fight

In celebration of the launch of Virtues, we’re giving one lucky Relentless Community member the chance to win a trip to Las Vegas to watch the incredible Roger Gracie in action at an MMA event, with some very special extras included in the prize.

The prize in full:

- Return flights from London to Las Vegas for two people

- Accommodation for five nights at the MGM Grand for two people

- One pair of MMA fight tickets (exact location of Vegas MMA event TBC)

- Airport limousine transfers

- Desert ATV (all terrain vehicle) tour

- Las Vegas helicopter tour with VIP nightclub admittance for two people

- A four-month supply of Relentless (equivalent to one x 24-can mixed-flavour case, delivered each month for four months)

Five runners-up will also receive a four month supply of Relentless, making this a seriously big competition all round.
To find out how to enter this incredible competition, click here.

The 180 No Half Measures film series

Keep checking back for our forthcoming series of short films revolving around three of the Virtues artists. 180 No Half Measures will feature striking insights into the minds of Steph Carter, Roger Gracie and Chase & Status across the next few months, so keep your eyes peeled for updates in the Related Films tab below..