Go inside the mind of one of the world’s greatest fighters
The world’s greatest Brazilian jiu-jitsu champion and mixed martial arts fighting legend Roger Gracie embodies the uncompromising No Half Measures spirit of Relentless Energy Drink. Coming from a long line of Brazilian ju-jitsu masters and pioneers, his numerous championship belts and globally acclaimed martial arts schools are testament to his immense talent and passion for his craft.
To watch him fight is to see a powerful kind of art in motion. This short film, shot at Gracie’s Jiu-Jitsu Academy in New York, delves deep into the psychology of this born winner and shows the pressures and physical torment he puts himself through in order to be the world’s best.
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